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How Do I Choose My Domain Name?

Your domain name is your online address, or URL. It is where people can find and view your website. Where they can see "you". Here are a few things to think through when thinking about what to choose as your domain name.

  • If you have a business name and registration that is not your own name, and you want to brand that business name, then use your business name as your domain name
  • If you are your "name" sole trading as your "business name", you can use either, and incorporate the other in the website design, banner and content, to make people aware of the relationship between the two entities
  • If you are using your own name as your brand, without adding a "trading as" or a registered business name, then use your own name.
  • It can be a good idea to add a word or phrase describing your main activity in your domain name. Such and such "web design", such and such "spirit medium", as this will help your ranking and searchability. It also informs people immediately what you are about. This can work if you have a main activity or a general desciption you feel covers all your work, such as "energy healing", "healing" etc. If your name is not unique, it can really help searchers locate your website quickly. www.janesmithwebdesign.com.au is much more likely to action a click via search results, than www.janesmith.com.au

Here are some questions to ask yourself when choosing between using your name, a business name, or descriptive word:

  • Am I presenting myself directly, the business I work on and in, or both?
  • When I think of my work, do I feel it is an extension of myself, my being, who I am?
  • Or is it what I do - and I would prefer to keep my personal self at a distance
  • I would like to use my name, but it is easily mistaken for someone else (can I add a descriptive word?)

Two perspectives on choosing a domain name

From an online business and search engine perspective:

  • easy to remember
  • easy to spell
  • easy to read when the words are lowercase in one line
  • key words related to your industry or business
  • not easily confused with another site
  • keep it the same - website/business/brand name
  • not easily mistyped to lead to your competitors
  • not easily wrongly searched to lead to your competitors

From a spiritual and energetic perspective - "If you build it .. they will come"

As a spiritual and energetic business, your domain name and website need to reflect your passions, gifts and spiritual core. This perspective supports the idea that choosing a domain name to represent "you", not just your "business" is more important than choosing a domain name based on business marketing alone.

  • more concerned with reflecting who you are
  • completely creative, transparent and even vulnerable
  • allows the Universe to respond by sending you visitors who will resonate with you

How do I find available domain names I can register?

Domain names are registered, not owned. Registration is a legally binding agreement.

When looking at your preferred domain name, check it is actually available using the two options below. It may already be in use as a website. Someone may have registered but not used it, and indeed have no intention of using it. In this case, it will possibly be for sale for a ridiculous amount - this is called Domain Flipping and I strongly advise people to not engage in this reselling practice.

Another important research task at this point is to check there are no other exact matches with different extensions (ie .com, .com.au, .net, .co.uk etc). If there are, check they are non-competitive, and not easily mistaken for you. Domain Tools (link below) gives you detailed information on domain names, owners and where the site is hosted.

You may also want to be able to register many domain extensions to cover yourself for international work, or just making sure no one else can compete by buying or using a domain name the same as yours, with a different extension. Check they are all available if that is important to you.

Important points when registering your domain name

Many of my clients have asked friends, family and web designers to register their domain name(s) on their behalf. This has, in many cases, led to issues when coming to me for a website. The most important section of the domain name registration form is the Technical Contact. If this is not listed as YOUR email, you will have no login details for your domain name account, as those details go to that email.. if it’s your friend, or family member or other person you are no longer speaking to, we have an issue. Your website cannot go live without accessing your domain name account and changing the name server settings.

Please register your own domain name, and do not lose the login details! It is not a difficult form to complete.

In my case, I open an account for my client, and then pass on the instructions for actual domain name registration. I always recommend Crucial Domain Registration - they have live chat to help you with any questions, and are the most reliable, ethical and customer friendly hosting and registration group I know.

There are rules for some domain name extensions, such as needing an ABN (Australian Business Number) to register a .com.au or .net.au ending. To register org.au, you must be registered Not For Profit.



"Well I have to say Nerium Kristina you are my goddess of IT and your wonderful creative flair creating my beautiful new website, business cards, gift cards and banner.

Plus your never ending patience with me when I stuff up .. thanks for picking me up, dusting me off, and helping to create a wonderful new home for Celtic Spirit Whispers. Thanks lovely."

Sharon Lee

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